Case studiesCRM integration

Leads from every channel, in one pipeline

Website forms, calls and social messages land in the CRM with an owner.

WebsitePhoneSocialNewContactedWon
Client
Real estate agency
Timeline
5 weeks
Scope
CRM setup, integrations

The problem

Enquiries arrived through the site, the phone and social pages. They were tracked in chats and spreadsheets, and some were never answered.

What we built

  • Website forms, call logs and social inboxes feed one pipeline.
  • Each lead is assigned to an agent automatically, by area.
  • Follow-up tasks and reminders are created at every stage.
< 5 minto assign a new lead
3 channelsmerged into one pipeline
0leads left unassigned

Built with CRM API, webhooks, Node.js.