Customers grouped by behavior, so offers fit
Three clear customer groups, each with its own plan.
- Client
- Online grocery store
- Timeline
- 3 weeks
- Scope
- Segmentation, recommendations
The problem
Every customer got the same emails and discounts. Many ignored them, and the best customers were treated like everyone else.
What we built
- Order history was grouped by how often, how much and what people buy.
- Three groups were named in plain terms, with the size and value of each.
- A short action plan: what to send, when, and how to measure it.
3clear customer groups
+22%repeat orders from targeted emails
-31%discount spending
Built with Python, pandas, scikit-learn, Google Sheets.